Tebra Digital Experience

Nov 2020

Tebra emerged from the merger of two health technology leaders, PatientPop and Kareo. Managing the transition while both original companies were still operational presented significant challenges for the brand and online identity. Reloop Consulting was enlisted to streamline this complex transition.

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Project Overview

Reloop Consulting played a pivotal role in the strategic transition of PatientPop and Kareo to the new Tebra brand. Our efforts focused on ensuring a smooth rollout of the new branding across all digital platforms, taking into account key considerations such as SEO and online visibility to minimise disruption and maintain customer trust.
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Key Contributions

Embedded within the marketing department to lead the Digital Experience initiatives.
Drove significant website design changes across multiple domains to ensure consistency under the new brand.
Collaborated closely with a branding agency to develop new logo concepts.
Upgraded visual assets across platforms to align with Tebra’s new branding identity.

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"Reloop raised the bar for successful design and UX, constantly challenging me as a PM to step back and see the customer experience from a wider lens. "

Nicole Povey - Sr. Product Manager

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